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Petunia Pickle Bottom   


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Company Background | www.petuniapicklebottom.com
Petunia Pickle Bottom designs and produces high end, functional, diaper bags, blankets, and beanies for the mom with an eclectic style and personality.

Challenge
To create a web site that would communicate to two audiences: consumers and retail stores. Consumers would be coming to the site to learn more about the bags and where to purchase them. Retail stores would be looking for information on who to contact to purchase wholesale products.

Solution
We created an experience that would enable both consumers and manufacturers to learn more about the products. An online database of store listings was implemented so consumers can locate a nearby store that carries the line. We also developed a web based interface that the company's employees use to maintain the database of stores.







Petunia Pickle Bottom   


Since the launch of the web site, Petunia Pickle Bottom sales have grown 350 percent. The company has gained representatives nationwide and opens new brick and mortar accounts daily. The web site has also been discovered by several magazines and will be featured in the January 2001 issue of Pregnancy Magazine.