Company Background | www.greenst.com
Green Street Advisors is an independent research firm concentrating exclusively on the securities of Real Estate Investment Trusts (REITs) and other publicly traded real estate companies.
Challenge
The goal of the redesign was to integrate the existing corporate identity into an new online presence that would enable customers to navigate research documentation.
Solution
We broke down and revised the existing site architecture to create a more intuitive organization and labeling system. We then redesigned the web site to convey a stronger professional image.